Hi, My name is Grace Carr!
I’m a UI/UX and Motion designer
who brings stories to life through design.
Work
Motion Reel
2D/3D
Blizzard
Visual, Motion
Cirro
UI/UX, Visual, Motion
Quest Diagnostics
UI/UX, Visual
RavelryVisual, UI, AR/VR, Motion
Empyreal
3D Motion, Octane
Northwood Space
3D Motion, X-Particles
Inception2D Motion, Trapcode Particular
Trader JoesBrand Identity, UI, Packaging
Email
Linkedin
Resume
© Grace Carr
2020-2025 All Rights Reserved
Trader Joes
Packaging, Branding, UI
ConceptTo make Trader Joe’s more accessible to a wider range of customers while reducing its environmental impact with sustainable packaging.
Color Trader Joe’s new look embraces a vibrant "California palette" that captures the essence of the Golden State. Featuring warm, earthy Mojave tones, breezy Malibu blues, and lush, green Sequoia hues, the design reflects California's diverse landscapes. This color story brings a fresh, inviting energy to the brand while staying rooted in its West Coast heritage.
Inspiration
Environmental Focus
Environmental sustainability is essential for Trader Joe's as a brand that values quality, innovation, and community. By prioritizing eco-friendly practices, such as reducing packaging waste and supporting sustainable sourcing, Trader Joe's can help protect natural resources and minimize its environmental impact. Embracing sustainability also aligns with the values of its customers, fostering trust and loyalty while contributing to a healthier planet for future generations.
MaterialsIn order to promote eco-conscious packaging, our refresh will primarily be using materials like Bio-Polyethylene, a sustainable alternative to traditional plastic, alongside corrugated board and MOONROCK Smooth Neenah environmental paper. These choices reflect a commitment to reducing environmental impact and supporting renewable, recyclable resources in packaging design.
Extensions
Process
This project is a student work created for educational purposes only. I do not hold or own any rights to the photos used in this project. All images belong to their respective copyright owners.
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