Hi, My name is Grace Carr!
I’m an Interaction & Visual Designer who designs user-first digital experiences that blend aesthetics, empathy, and functionality.

Work

Motion
2D/3D

Quest Diagnostics
Brand Identity System, UI/UX

Blizzard
Brand Identity System , Motion, UI

Cirro Brand Identity System , UI/UX

Ravelry Brand Identity System, Motion, AR, UI/UX

Empyreal 3D Motion, Octane

Northwood Space 3D Motion, X-Particles

Inception2D Motion, Trapcode Particular

Trader Joes Brand Identity, UI, Packaging

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© Grace Carr
2020-2025 All Rights Reserved

ABOUT

Trader Joes

Packaging, Branding, UI

Concept

To make Trader Joe’s more accessible to a wider range of customers while reducing its environmental impact with sustainable packaging.

Color

Trader Joe’s new look embraces a vibrant "California palette" that captures the essence of the Golden State. Featuring warm, earthy Mojave tones, breezy Malibu blues, and lush, green Sequoia hues, the design reflects California's diverse landscapes. This color story brings a fresh, inviting energy to the brand while staying rooted in its West Coast heritage.

Inspiration

Environmental Focus

Environmental sustainability is essential for Trader Joe's as a brand that values quality, innovation, and community. By prioritizing eco-friendly practices, such as reducing packaging waste and supporting sustainable sourcing, Trader Joe's can help protect natural resources and minimize its environmental impact. Embracing sustainability also aligns with the values of its customers, fostering trust and loyalty while contributing to a healthier planet for future generations.

Materials

In order to promote eco-conscious packaging, our refresh will primarily be using materials like Bio-Polyethylene, a sustainable alternative to traditional plastic, alongside corrugated board and MOONROCK Smooth Neenah environmental paper. These choices reflect a commitment to reducing environmental impact and supporting renewable, recyclable resources in packaging design.

Extensions

Process

This project is a student work created for educational purposes only. I do not hold or own any rights to the photos used in this project. All images belong to their respective copyright owners.

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