Hi, My name is Grace Carr!
I’m a Motion and Visual designer who brings stories to life through design .

Work

Blizzard
Motion, Brand Identity System

RavelryMotion, Brand

Empyreal 3D Motion, Octane

Northwood Space 3D Motion, X-Particles

Inception2D Motion, Trapcode Particular

Cirro Brand Identity System, UI/UX

Trader Joes Brand Identity, UI, Packaging

Quest Diagnostics
Brand Identity, UI/UX

Email
Linkedin
Resume

© Grace Carr
2020-2025 All Rights Reserved

ABOUT

Blizzard Entertainment

“Break Through Reality”

A personal project exploring how Blizzard's visual identity can evolve to unite its expanding universe of worlds while maintaining a unified brand presence.

Role(s)

Brand Identity, & Motion Design, Web Design, Socials, UI

Description

Blizzard leans heavily into the fantasy aspect of their games and the immersive worlds within them. What makes these games so special is how they connect players to each world, giving them the ability to step out of reality and become someone or something different. This new identity captures that transformation and brings together the community of players with the expanding universe of Blizzard worlds.

Tools

Figma, Adobe Illustrator, Adobe After Effects, Adobe Photoshop

Timeframe

14 Weeks

Logo

The logo portrays the feeling of distorting or altering reality to fit with the new identity concept. I made parts of it fractured or reflecting, like with part of the B, mirrored upon itself.

Genres

Each genre has its own unique identity and color system that connects with the primary new look of Blizzard.

Web

I designed several pages for a refreshed Blizzard website, including re-imagining the Overwatch character presentation page. The original character page requires navigating through multiple separate pages to view each hero, making it difficult to browse the roster efficiently. My goal was to allow users to access information more intuitively, while also introducing an fun quiz to help new and returning players discover which hero best matches their playstyle .

Motion Frames

A special thanks to my mentor: Ming Tai

This project is a student work created for educational purposes only. I do not hold or own any rights to the photos used in this project. All images belong to their respective copyright owners.

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