Ravelry
Brand Identity, UI, UX, Graphics, Motion
IdentityRavelry is an online platform and social networking site specifically designed for knitters, crocheters, designers, spinners, weavers, and other fiber artists. Launched in 2007, it serves as a comprehensive resource for people who enjoy working with yarn and other fiber materials.
The rebrand focused on creating a visual identity that is empowering to fiber artists of all levels. In addition to refreshing the design and creating a new system, the goal was to create an experience everyone can experience while also making the platform more educational and engaging for users.
LogoThe knot, the new look of Ravelry, represents the connections that bring the creative community together.
Design SystemI developed a vibrant graphic system with playful and bold colors to capture the creativity and diversity of the Ravelry community. The new identity reflects this energy by using designs that feel intriguing, welcoming, and lively. I created a pattern from a combination of knitting charts I found, including English, Russian, and Japanese styles, to highlight the unique symbols and interesting techniques involved.
Ravelry Event SeriesThis series explores the Ravelry experience beyond its online platform by imagining how it would be presented at craft fairs or yarn events. By highlighting the uniqueness of knitting and crochet patterns, combined with eye catching colors and phrases, the goal is to attract a broader audience of people who may be new to the craft or unfamiliar with Ravelry.
User Flow for finding a pattern: Animated
User Flow
User Flow Overview
Educational AR/VR Assistant
Another way I aimed to meet modern and future user expectations was with AR / VR. While redesigning the app made the experience more accessible to new users, the craft over all is still not the most beginner friendly This is where I decided to incorporate AR learning tools to accompany the app.
These screens show how a user would be able to learn with AR. The bottom left you can see a live stitch counter to help them follow a pattern without having to keep track simultaneously, a live pattern assistant so people could follow along as they work, and a, project tracker so all users could have documentation of what they were working on and how much they have completed,
Web
Additional
Ravelry reminded me that thoughtful design comes from understanding user behavior, pain points, and motivations, reminding me that good design is rooted in empathy and connection
A special thanks to my mentor: Gina Park
This project is a student work created for educational purposes only. I do not hold or own any rights to the photos used in this project. All images belong to their respective copyright owners.