Hi! I’m Grace Carr a
Visual & Motion Designer who designs engaging, user first digital experiences that blend aesthetics with practicality.

Work  

Blizzard (In Progress)
Brand, Motion 

Quest DiagnosticsBrand, UI,UX

Ravelry Brand, UI, Motion, AR 

Cirro

Brand, UI, UX

Empyreal

3D Motion Design, Octane

Northwood Space

3D Motion, X-Particles

Inception

2D Motion, Trapcode Particular

Trader Joes

Packaging, Brand Identity, UI 


Email
Linkedin
Resume

© Grace Carr
2020-2025 All Rights Reserved


Ravelry

Making Fiber Arts Approachable

RoleBrand Identity, UI, UX, Graphics, Motion

IdentityRavely is an online platform and social networking site for knitters, crocheters, spinners, and other fiber artists. Laucned in 2007, it is a leading resource for people who enjoy working with yarn and other fiber materials.

My goal for this rebrand is to enhance the platform experience by making it more engaging and educational, with a unified design system that is inclusive and empowering to artists of all levels.

LogoThe knot, the new look of Ravelry, represents the connections that bring the creative community together.


Design SystemThe vibrant graphic system with its playful and bold colors, to capture the creativity and diversity of the Ravelry community. The new identity feels intriguing, welcoming, and lively. I created a pattern from a combination of knitting charts I found, including English, Russian, and Japanese styles, to highlight the unique symbols and interesting techniques involved.


Ravelry Event SeriesThis series explores how it would be presented at craft fairs or yarn events. By highlighting the uniqueness of knitting and crochet patterns, combined with eye-catching colors and phrases, the goal is to attract a broader audience of people who may be new to the craft or unfamiliar with Ravelry.


User Flow for finding a pattern: Animated

UI DesignRavelry's redesign centers on making fiber arts accessible to everyone, especially beginners. I addressed the platform's overwhelming information architecture by creating an intuitive system with integrated tutorials, smart technique recommendations, and personalized features. By lowering the learning curve and highlighting the right resources, the redesign empowers new crafters to start projects while giving experienced makers enhanced access to the tools they need



IAI began by rethinking Ravelry’s information architecture to uncover why the platform felt overwhelming for beginners yet beloved by experts. Research showed that simplifying navigation and clarifying hierarchy could make the experience more approachable. These insights guided a redesigned structure that balances depth for advanced users with intuitive entry points for newcomers.
User Flow

Educational AR/VR Assistant
 Another way I aimed to meet modern and future user expectations was with AR / VR. While redesigning the app made the experience more accessible to new users, the craft over all is still not the most beginner friendly This is where I decided to incorporate AR learning tools to accompany the app.

These screens show how a user would be able to learn with AR. The bottom left you can see a live stitch counter to help them follow a pattern without having to keep track simultaneously, a live pattern assistant so people could follow along as they work, and a, project tracker so all users could have documentation of what they were working on and how much they have completed,


Web


Additional Ravelry reminded me that thoughtful design comes from understanding user behavior, pain points, and motivations, reminding me that good design is rooted in empathy and connection



A special thanks to my mentor: Gina Park



This project is a student work created for educational purposes only. I do not hold or own any rights to the photos used in this project. All images belong to their respective copyright owners.

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