Hi, My name is Grace Carr!
I’m a Motion and Visual designer who brings stories to life through design .

Work

Blizzard
Motion, Brand Identity System

RavelryMotion, Brand

Empyreal 3D Motion, Octane

Northwood Space 3D Motion, X-Particles

Inception2D Motion, Trapcode Particular

Cirro Brand Identity System, UI/UX

Trader Joes Brand Identity, UI, Packaging

Quest Diagnostics
Brand Identity, UI/UX

Email
Linkedin
Resume

© Grace Carr
2020-2025 All Rights Reserved

ABOUT

Ravelry

“A Stitch That Tells A Story”
A personal project exploring how Ravelry, an online fiber arts platform, can better support users at every stage of their crafting journey, both on the platform and in the hobby.

Role(s)

Brand Identity, UI, UX, Graphics, Motion

Description

Ravely is an online platform and social networking site for knitters, crocheters, spinners, and other fiber artists. Laucned in 2007, it is a leading resource for people who enjoy working with yarn and other fiber materials.

My goal for this rebrand is to enhance the platform experience by making it more engaging and educational, with a unified design system that is inclusive and empowering to artists of all levels.

Tools

Figma, Adobe Illustrator, Adobe After Effects, Adobe Photoshop

Timeline

February 2025—May 2025 (14 Weeks)

User Flow

Ravelry's redesign centers on making fiber arts accessible to everyone, especially beginners. I addressed the platform's overwhelming information architecture by creating an intuitive system with integrated tutorials, smart technique recommendations, and personalized features. By lowering the learning curve and highlighting the right resources, the redesign empowers new crafters to start projects while giving experienced makers enhanced access to the tools they need

I began by rethinking Ravelry’s information architecture to uncover why the platform felt overwhelming for beginners yet beloved by experts. Research showed that simplifying navigation and clarifying hierarchy could make the experience more approachable. These insights guided a redesigned structure that balances depth for advanced users with intuitive entry points for newcomers.

User Flow

Educational VR Assistant

While redesigning the app improved accessibility, knitting itself still has a steep learning curve for beginners. To bridge that gap I designed a conceptual AR layer with tools that work alongside the physical craft with a live stitch counter, a pattern assistant, and a project tracker that lets users document their progress in real time

VR Assistant Tools

Learning Mode: Step-by-step AR stitch guidance on your actual work.
Smart Mode: Your pattern, stitch counter, and row tracker.
Ergonomic Mode:Tools sit in your peripheral vision at a natural angle. No neck strain or looking down.

Additional

Ravelry reminded me that thoughtful design comes from understanding user behavior, pain points, and motivations, reminding me that good design is rooted in empathy and connection

A special thanks to my mentor: Gina Park

This project is a student work created for educational purposes only. I do not hold or own any rights to the photos used in this project. All images belong to their respective copyright owners.

Back to Top